This weekend at Oulton Park was a pivotal moment in the Bennetts British Superbike Championship as six riders made the cut to fight for the series title over a nerve-jangling three round Showdown clash.

For Holeshot PR it was also a very important motorcycle pr event as our five man onsite team created a vast range of social media content, press releases, video and graphic production, placed products, logged tyre information, ran competitions, conducted paddock tours and even gave out some of the trophies.

Earlier this year, we ran a competition across our client Bullit Motorcycles’ social media channels. The prize gave one lucky entrant the chance to win a brand new LS2 crash helmet - painted in their very own design by the legendary Rich-Art Concepts.

Anyone can post a picture or video to a social media platform, but understanding what your followers want to see is crucial to great content.

For our client HM Quickshifter, followers love seeing their range of world-leading quickshifters in action… so we thought we would capture a dyno run of their new shifter/blipper system. Entirely shot and edited on a phone (proof that you don’t need massive budgets and film crews), the sub-60s clip simply shows the bike powering up and down the gears seamlessly.