The 2026 British Superbike season is go

Last week saw the Holeshot motorcycle PR team given a unique opportunity for long time client Pirelli, with a studio and a roster of British Superbike riders to interview at Donington Park a day before the first R&G Official Test of the 2026 season kicked off.

We were able to interview, film and photograph the majority of the 2026 Superbike grid to discover the riders' thoughts on the season ahead, the various options of Pirelli tyres, thoughts on their rivals, with a few fun questions thrown in for good measure.

As the team bikes were not scheduled to arrive until later that day, and with no on-track action planned until the following day, the riders were in a very relaxed state of mind and with plenty of time on hand they all gave intriguing insights into their mindset both on and off the bike.

We felt privileged to get this inside line and are looking forward to sharing the many multiple edits that will be coming out of the event as we create social content and assets that will remain relevant for weeks to come.

We're currently all set for what is looking like an epic season ahead for this 30th anniversary year for BSB, a racing series that is widely recognised as the strongest domestic motorcycle championship in the world. Roll on Round 1 at Oulton Park!

Many thanks to the British Superbike organisers for arranging our studio time with the UK's top riders. Be sure to follow the BSB action this year via www.britishsuperbike.com.