Custom Content: Special new project for Holeshot with Royal Enfield
Holeshot PR are excited to start production on a newly commissioned large-scale video project from the Royal Enfield Global Custom and Motorsports Team.
The Kent based motorcycle PR company will be joining and cataloguing the Royal Enfield ‘Busted Knuckles Build-Off’ motorcycle programme across Europe in the next few months. The competition will see dealers pitted against each other to create the most exciting custom variations of the Shotgun model, with the winners selected and showcased at the legendary Bike Shed Show in May.
With six national builds chosen from the Czech Republic to Portugal timings, planning and logistics will be key, as the customisers reach different points within the build process. Bringing these pieces of customising art, and the teams behind them, to life will be the focus of the features.
This new programme is the latest in a series of Royal Enfield’s ‘Custom’ activities for Holeshot with features created for the DTRA Flat Track series, ‘One Ride’ event, Women of Royal Enfield plus events at ABR, Belstaff stores and the Bike Shed.
Holeshot owner Harley Stephens commented, “This is a really fantastic piece of work to be awarded and a testament to our innovative video team. It’s also another important opportunity to show the more creative and lifestyle side of biking and not just racing. 2026 is looking like an exciting and busy year already, we can’t wait to get going!”