Holeshot PR power through a landmark 2025
From global launches to headline-grabbing content, the past 12 months have cemented Holeshot as one of the leading motorcycle PR agencies in the two-wheel world. And as 2025 draws to a close, Holeshot PR is proud to look back on a landmark year for the team.
While maximising content creation and digital marketing for brands to connect with consumers, traditional PR remains at the core of Holeshot’s offering. Throughout 2025, the team has maintained regular liaison with press and influencers, delivering consistent, far-reaching media coverage for its extensive portfolio of clients. Whether it's new model announcements for Kawasaki, product placement for R&G crash protection, or comprehensive features, Holeshot has ensured strong visibility across trade and consumer media alike.
The team has been present at major events throughout the year, with a major highlight being the renowned EICMA show in Milan. Attending the world’s largest motorcycle show allowed Holeshot to reinforce its reputation on a global scale, supporting the world’s most prestigious tyre and suspension brands.
On the digital front, 2025 has been a record-breaking year for Holeshot PR. The agency’s combined brand TT project achieved over 60 million views, with much of the content created on ‘the Island’. Equally as impressive was their work on the Kawasaki UK Instagram channel, which has doubled in size in just 12 months, in part supported by the ambitious ‘Where’s Davo?’ video, which saw Aussie racer Dave Johnson take on an epic round-the-world commute using an array of Kawasaki machines, with the resulting video reaching more than a million people.
Speaking of racing, the Holeshot PR team was appointed to lead Kawasaki Motors Europe’s racing comms, providing essential updates to all European branches during WorldSBK, MXGP and EWC weekends as well as populating Kawasaki’s dedicated racing social media channels. The agency was also appointed to document the Royal Enfield DTRA Flat Track series and to highlight Ducati’s achievements in the British Superbike Championship, as well as their return to the Isle of Man TT with superstar Michael Dunlop.
With racing playing a key role in long-term client R&G’s development, Holeshot was pleased to support the crash protection specialist’s celebrations around its home round at Thruxton. Kicking things off was a unique feature with Fast Bikes at their HQ, before showcasing the thrilling world of BSB over the weekend to the MCN team and several of the UK’s most prominent influencers.
Away from the racing, Holeshot’s work for leading electric bike manufacturer Vmoto has been noticed and utilised by the head office marketing team in China, and the agency had a dedicated content creator in attendance all week at the brand's impressive EICMA show stand.
Finally, while video might be king in the world of content, we were also on hand to create dedicated photographic suites to support the likes of Belstaff, D30 and Silkolene with static images for their marketing campaigns.
The entire Holeshot PR team would like to say a massive thank you to all of our partners and supporters for a fantastic 2025. Although the year might be winding down, we’re already full throttle into 2026 with a number of exciting plans in the works, while we will also be in attendance at all 11 rounds of the British Superbike Championship, the Isle of Man TT, and UK WorldSBK and MotoGP rounds as well as the major shows such as Bike Shed, Adventure Bike Rider Festival, EICMA and Motorcycle Live.
If you want to make 2026 the year you get ahead of the competition, then get in touch with Holeshot PR to find out how we can help you.