Making Milanese Metzeler Memories!
Last week Holeshot PR had the pleasure of supporting Metzeler’s return to the EICMA International Motorcycle Show in Milan with the launch of a new range of tyres.
Our task was two-fold, support the UK arm and their dealers, organising Presenter Grace Webb plus TT stars John McGuinness and Dean Harrison over a series of events, as well as capturing these moments for Metzeler’s global social media channels.
On the first front, the racing duo were nothing less than exceptionally entertaining as they brought the worldwide dealer network into the inner thoughts of a TT racer at their HQ in Milan, prompted by the ultra-professional Grace, followed by a trip to the modern art exhibition of Hangar Bicocca. Day two saw them complete media activities on the Metzeler stand at the show, with a boisterous TT fan evening at the Ciapa La Moto!
From a content point of view we filmed, produced and published Reels to attract showgoers to the stand with insights into the TT bikes, new tyres (Metzeler Sportec 01 / 01 RS and Karoo Street 4 ), Metzeler merchandise as well as capturing the evening entertainment.
The successful activities capped an exciting year for us as we ran the Metzeler Moto channels through a series of events, including two weeks at the Isle of Man TT. We look forward to continuing to work with this innovative brand in 2026.
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