David Knight's milk run with the Ducati Desmo450 EDS

Holeshot PR are no strangers to supplying Ducati UK social video content from the British Superbike Championship. But when called upon to help promote their new enduro motorcycle with five-time World Enduro Champion David Knight MBE on the Isle of Man, we knew we needed to do something a little different.

Step forward Toby Lee, who was instrumental in all aspects of the 'Milk Run' shoot; creating, shooting and editing a story that not only featured the new Ducati Desmo450 EDS, but also included David's connection with Ducati via his late father's Mike Hailwood replica.

The above film was featured on the Ducati's global YouTube account in collaboration with Ducati North Europe in October, as well as shorter cuts and reels being shared across global and UK channels on Facebook, Instagram and TikTok. Collective views have surpassed a quarter of a million views.

Thanks to David for his time, enthusiasm and tea-making skills, and to Sara Falzolgher at Ducati UK for trusting us with this project.