EICMA 2026: Another successful Milan motorcycle event for Holeshot PR
Held in Milan last week, EICMA was once again the scene of the annual unveiling of 'new metal' for the world's most prestigious motorcycle brands, with Holeshot PR commissioned to attend Europe's largest motorcycle show for a trio of clients.
Bennetts Insurance, who have taken their brand beyond its traditional role with Bennetts Bike Social, required Holeshot to attend and film 25 new models for their fast moving, popular news and social media channels. Requiring flexible filming and a very quick production turnaround, our video creator Toby covered plenty of steps around the various large exhibition halls. The result to date is videos across Facebook, Instagram and YouTube surpassing a total of 2.5m views.
The European Head of Vmoto electric bikes asked Holeshot to attend and promote their 2027 model and full electrification programme. Whilst Holeshot's Harley liaised with media, Tom shot hundreds of high-quality photos for the press pack, social and wider use.
Finally, protection experts D3O hosted an 'Evening With' their athletes, giving guests an opportunity to get to know star rider ambassadors such as Michael Dunlop, Dean Harrison and Tom Booth-Amos in a relaxed atmosphere. The event was held at The Portal of Possibilities - Deus Cafe Milano, giving Holeshot something very different to 'shoot' whilst catching up with friends and racers over a suitably coloured Negroni.
Harley Stephens, Holeshot PR owner
Last year we enjoyed being part of Pirelli-Metzeler's launch of their new range with TT racers and a major exhibition presence. But this year was very different, with three different clients and three very distinct jobs. The atmosphere is always fantastic at EICMA, and alongside our roles we were able to meet media and partners from across Europe, with some interesting 2027 opportunities also presented to us. Now the team's all back in the UK our focus turns to Motorcycle Live at the NEC."
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