PR and Communications
Traditional Media relations, press releases and product placement are our foundations. We find the right angle to gain brand coverage from broadsheets to trade press.
The world of communications is constantly changing but traditional PR is still an effective way to get your message in front of consumers. Having worked with some of the biggest press titles in the UK, we know what journalists want so our messaging is crafted to be engaging and news-worthy.
Our diverse range of clients means we’re talking with journalists from motorcycle and automotive press alongside national newspapers and lifestyle magazines on a daily basis. So, whether it’s kitting out Motorcycle News’ longtermers with the latest kit, getting a review with GQ, featuring on the front page of City AM or securing airtime on the radio, we’ve got the contacts to do it.
Of course PR isn’t just reactive. Even when you don’t have news to shout about currently, we’ll ensure you’re still being talked about. Whether that’s creating a stunt to get the masses talking, regular product placements or creating opportunities for industry quotes, we’ll ensure you’re seen week in, week out.
Influencer marketing
A long established Influencer marketing strategy means we now have a wide range of relevant influencers who can test and promote products for maximum yield.
Holeshot was the first UK motorcycle PR agency to embrace Influencer Marketing and for over four years we’ve been the industry leaders on this front. Using only our proven influencers to promote our clients, your products will hit relevant consumers in a natural, organic way.
Content creation for web and print
Make your brand come alive with carefully crafted content that helps tell a story.
Holeshot PR can tell your story through photography and videography, alongside traditional press releases, proactive media sell-in and bespoke editorial.
Our content creation doesn’t stop there though. We can also design and build websites, print ads and more. And the more content we produce, the better we understand what works for your brand.
Events
Whether its on-site promotions, organising journalist roundtables, securing key one to one interviews or hosting large scale launches we’ve done it all for brands including Kawasaki Europe, Yamaha and Pirelli.
We’ve worked with the MCN London Motorcycle Show for seven years, with the event attracting over 40,000 visitors in 2019; making it the only major show to grow in attendance that year.
Our mix of traditional and new PR saw coverage appear in five national newspapers, every key London local title, major event pages and industry outlets. We also utilised our bank of influencers who helped create over 300 significant social media posts in the six week build up to the event reaching hundreds of thousands of fans in the process.
Industry relations
GET CONNECTED
With a black book of the very highest decision makers in the motorcycle industry from manufacturers, insurers, race teams, sporting and governing bodies, we can create partnerships with brands to extend the reach of any campaign.
Social media
Finding, posting and interacting is an art that can only come from experience, something that we have in abundance. Good social media is a two-way conversation, not an announcement.
Social Media is everywhere now and at Holeshot we know how to talk digital (we’ve even been asked to write articles about it for the Black Book of Motorsport and Motorcycle Trader).
Our in-house video and photographer ensures a fresh supply of content, keeping your page looking alive whilst our industry-leading community management ensures your channels will not only enjoy unrivalled growth but most crucially high engagement; resulting in higher reach and more sales.