Carl Cox at Brands Hatch

Holeshot PR recently brought the world's fastest DJ, motorcycle enthusiast Carl Cox, to Brands Hatch so he could get a close slice of the action at the recent British Superbike round.

Due to a hectic global schedule, it was the first time for several years Carl got the chance to visit the iconic Kent race circuit. So, to maximise the visit, we arranged a TV interview with TNT Sports Bikes.

Carl was interviewed by six-time British Superbike champion and TNT presenter Shane 'Shakey' Byrne. It was the first time they had actually got to meet in person, and it turned out that both of them had watched racing at Brands since youngsters, with Carl having cheered on Shakey during his World Superbike wildcards at the circuit.

Following the interview we took Carl round the garages for further PR, video and social opportunities, where he also got to meet the some of the teams and riders he is sponsoring and supporting. Carl also took time out to visit the team at the Carl Cox Motorsport merchandise stand, meeting plenty of fans along the way. As usual Carl spread his infectious laugh around the paddock in this 100th year of the hallowed circuit - and the 30th year of BSB.

Holeshot PR would like to thank British Superbike organisers MSV, TNT, and Carl's management for making the day's activities run so smoothly.

Tom HighamHoleshot PR