When the organisers of the well-established London Motorcycle Show (MCN Events) wanted to gain awareness of the new for 2018 Devitt MCN Ally Pally Show, they again turned to Holeshot PR.
Utilising our contacts in the National press, we secured pieces within The Sun, Daily Mirror and The Telegraph as well as selected London and specialist titles.
Featuring the World’s only indoor Supersprint, big names from motorcycling (including Carl Fogarty) and a selection of must see machinery we also used our contact base of clubs, social media influencers and the riders themselves to create a buzz about the event and spread the message further. The world renowned Bike Shed café/show and major trackday organiser No Limits Racing were also engaged to run ticketing cross-promotions in the build up to the Show.
With over 8,000 motorcycling fans attending the two day event, and fantastic feedback from visitors and exhibitors alike, organisers are already planning to make next year even bigger, better and louder!