Ever Changing Comms…

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Our work with Pirelli has taken us away from the ‘traditional’ PR routes and written comms, with illustrated graphics being used to convey brand messages and event info.

This insight into a circuit on the British Superbike tour, Oulton Park, from the perspective of Eurosport commentator and ex BSB Champion James Whitham perfectly illustrates this.

The graphic was then shared to a vast audience of engaged fans not JUST of Pirelli but also of Whitham, the BSB series and other racers… due to their onward spread of this message.

Of course there is still a place for more full features on our brands and clients but this case shows how quickly the world of communications is changing…

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